What Is Centripetal Force Definition and Equations

Centripetal force is defined as the force acting on a body that is moving in a circular path that is directed toward the center around which the body moves. The term comes from the Latin words centrum for center and petere, meaning to seek. Centripetal force may be considered the center-seeking force. Its direction is orthogonal (at a right angle) to the motion of the body in the direction toward the center of curvature of the bodys path. Centripetal force alters the direction of an objects motion without changing its speed. Key Takeaways: Centripetal Force Centripetal force is the force on a body moving in a circle that points inward toward the point around which the object moves.The force in the opposite direction, pointing outward from the center of rotation, is called centrifugal force.For a rotating body, the centripetal and centrifugal forces are equal in magnitude, but opposite in direction. Difference Between Centripetal and Centrifugal Force While centripetal force acts to draw a body toward the center of the point of rotation, the centrifugal force (center-fleeing force) pushes away from the center. According to Newtons First Law, a body at rest will remain at rest, while a  body in motion will remain in motion unless acted upon by an external force. In other words, if the forces acting upon an object are balanced, the object will continue to move at a steady pace without acceleration. The centripetal force allows a body to follow a circular path without flying off at a tangent by continuously acting at a right angle to its path. In this way, it is acting upon the object as one of the forces in Newtons First Law, thus keeping the objects inertia. Newtons Second Law also applies in the case of the centripetal force requirement, which says that if an object is to move in a circle, the net force acting upon it must be inward. Newtons Second Law says that an object being accelerated undergoes a net force, with the direction of the net force the same as the direction of the acceleration. For an object moving in a circle, the centripetal force (the net force) must be present to counter the centrifugal force. From the standpoint of a stationary object on the rotating frame of reference (e.g., a seat on a swing), the centripetal and centrifugal are equal in magnitude, but opposite in direction. The centripetal force acts on the body in motion, while the centrifugal force does not. For this reason, centrifugal force is sometimes called a virtual force. How to Calculate Centripetal Force The mathematical representation of centripetal force was derived by Dutch physicist Christiaan Huygens in 1659. For a body following a circular path at constant speed, the radius of the circle (r) equals the mass of the body (m) times the square of the velocity (v) divided by the centripetal force (F): r mv2/F The equation may be rearranged to solve for centripetal force: F mv2/r An important point you should note from the equation is that centripetal force is proportional to the square of velocity. This means doubling the speed of an object needs four times the centripetal force to keep the object moving in a circle. A practical example of this is seen when taking a sharp curve with an automobile. Here, friction is the only force keeping the vehicles tires on the road. Increasing speed greatly increases force, so a skid becomes more likely. Also note the centripetal force calculation assumes no additional forces are acting on the object. Centripetal Acceleration Formula Another common calculation is centripetal acceleration, which is the change in velocity divided by the change in time. Acceleration is the square of velocity divided by the radius of the circle: Δv/Δt a v2/r Practical Applications of Centripetal Force The classic example of centripetal force is the case of an object being swung on a rope. Here, the tension on the rope supplies the centripetal pull force. Centripetal force is the push force in the case of a Wall of Death motorcycle rider. Centripetal force is used for laboratory centrifuges. Here, particles that are suspended in a liquid are separated from the liquid by accelerating tubes oriented so the heavier particles (i.e., objects of higher mass) are pulled toward the bottom of the tubes. While centrifuges commonly separate solids from liquids, they may also fractionate liquids, as in blood samples, or separate components of gases. Gas centrifuges are used to separate the heavier isotope uranium-238 from the lighter isotope uranium-235. The heavier isotope is drawn toward the outside of a spinning cylinder. The heavy fraction is tapped and sent to another centrifuge. The process is repeated until the gas is sufficiently enriched. A liquid mirror telescope (LMT) may be made by rotating a reflective liquid metal, such as mercury. The mirror surface assumes a paraboloid shape because the centripetal force depends on the square of the velocity. Because of this, the height of the spinning liquid metal is proportional to the square of its distance from the center. The interesting shape assumed by spinning liquids may be observed by spinning a bucket of water at a constant rate.

The Eyes Were Watching God By Zora Neal Hurston - 930 Words

Zora Neal Hurston’s ‘Their Eyes Were Watching God’, was published in 1937 and is often celebrated for it’s realistic use of language and dialect of the black American south. However, as Wright pinpoints, there is a sense of Hurston catering to the white audience in her use of language, and prompts the question of whether ‘Their Eyes Were Watching God’ should be considered a ‘community text’ or comparable to minstrelsy. This essay will explore the ways in which Hurston creates a community text through her use of vernacular, as well as addressing some of the other points Wright made in regards to the lack of a clear theme or message in the novel. The definition of a community text is a text created (to represent?) as a part of a community of people. In this case, ‘Their Eyes Were Watching God’, would be classed as one within the black community. The ways in which the text could be considered a community text is through Hurston’s use of vernacular and dialect. This is shown through the conversation Janie and Phoebe have near the beginning of the book, Phoebe says, â€Å"Youse just was crazy as you ever was,† to which Janie replies, â€Å"Hand me dat wash-rag on dat chair by you, honey.†[1] The vernacular creates a sense of ease and camaraderie as they’re both speaking in the same way, there’s no sense of a hierarchical divide which is important in presenting a group of people as a cohesive community. On a similar note, the characters using the Southern black dialect allows readers fromShow MoreRelatedTheir Eyes Were Watching God By Zora Neal Hurston1176 Words   |  5 Pages In Their Eyes Were Watching God, by Zora Neal Hurston, Janie Starks is a girl who has a hard time finding love through out the novel. Janie marries three very different men in her life. Their names are Logan Killicks, Jody Starks and Tea Cake. Each marriage is very different from the other. Janie learns different lessons from each of her three marriages. Each lesson is very useful to her. She learns that marriage does not lead to love, in order to have a good marriage, both partners must be treatedRead MoreTheir Eyes Were Watching God By Zora Neal Hurston888 Words   |  4 PagesIn the story Their Eyes Were Watching God by Zora Neal Hurston, the main character Janie dream is to attain unconditional, fulfilling and true love. Throughout her life she experiences different types of love. As a result from her quest to find her desired love Janie’s gains personal freedom and independence, this makes her the true heroine of this novel. Janie searches for the love she always wante d, the one that is represented by the marriage between a bee and a blossom on the pear tree thatRead MoreTheir Eyes Were Watching God By Zora Neal Hurston1533 Words   |  7 PagesEveryone in the world today whether is be now or later on in your life, hopes to find a special someone that can spent the rest on their life with and fall in love as well. In the Novel, Their eyes were watching god written by Zora Neal Hurston, this is exactly what the main character Janie goal is. Janie encounters three different man she hopes to achieve her life goals and fall in love with. Each relationship that she experiences differs due to the different cultural context present or broughtRead MoreAn Analysis Of Zora Neal Hurston s Their Eyes Were Watching God1174 Words   |  5 Pagesof death. Zora Neal Hurston uses these and similar aspects of nature as a pillar in her novel Their Eyes were Watching God to describe the progression of the life of Janie, the main character. One of the many natural images Hurston provided the reader with was that of the pear tree. The pear tree was a predominant image throughout the early stages of the book because it represented the innocence of Janie. The beautiful, sun-kissed tree was first introduced in the paragraph where Hurston says â€Å"FromRead More Zora Neale Hurston Essay1149 Words   |  5 Pagesnbsp;nbsp;nbsp;nbsp;nbsp;Zora Neale Hurston was a phenomenal woman. At the height of her success she was known as the â€Å"Queen of the Harlem Renaissance.† She came to overcome obstacles that were placed in front of her. Hurston rose from poverty to fame and lost it all at the time of her death. Zora had an unusual life; she was a child that was forced to grow up to fast. But despite Zora Neale Hurston’s unsettled life, she managed to surmount every obstacle to become one of the most profound authorsRead MoreZora Neale Hurston1163 Words   |  5 PagesZora Neale Hurston Zora Neale Hurston was a phenomenal woman. At the height of her success she was known as the Queen of the Harlem Renaissance. She came to overcome obstacles that were placed in front of her. Hurston rose from poverty to fame and lost it all at the time of her death. Zora had an unusual life; she was a child that was forced to grow up to fast. But despite Zora Neale Hurstons unsettled life, she managed to surmount every obstacle to become one of the most profound authorsRead More Symbolism in Their Eyes Were Watching God Essay example1117 Words   |  5 PagesIn Zora Neale Hurston’s novel, Their Eyes Were Watching God, she utilizes an array of symbolism such as color, the store, and her husbands to solidify the overall theme of independence and individuality. Their Eyes Were Watching God is considered by many a classic American Feminist piece that emphasizes how life was for African Americans post slave era in the early 1900s. One source summarizes the story as, 1 † a womans quest for fulfillment and liberation in a society where women are objects toRead MoreMarxism And Feminism In Sweat By Zora Neal Hurston949 Words   |  4 Pagesnineteenth century on. Zora Neal Hurston’s work entitled â€Å"Sweat† is a prime example of how culture is affected by its cultures standards of economic â€Å"base†. The story was published in 1926 during a time of trial and error considering the obstacles that faced many female authors at the time. Hurston’s story â€Å"Sweat† overlaps with her novel â€Å"Their Eyes are Watching God† which also supports the idea that culture is affected by periods of economic â€Å"base†. Hurston’s â€Å"Their Eyes Were Watching God† also portraysRead MoreZora Neal Hurston Integrates Folklore with Fiction Essay examples780 Words   |  4 Pages Zora Neal Hurston integrates folklore with fiction in her works. Zora Neale Hurston was an author during the time of the Harlem Renaissance who won Anisfield-Wolf Book Awards. She wrote a number of books but â€Å"Their Eyes Were watching God† was by far her most successful book that she has written. â€Å"Their Eyes Were watching God’† was published in 1937 had fifty-two editions and had a rating of 109,737. This was not only the most successful book that she had written but it was also one of theRead MoreAnalysis Of Zora Neale Hurston s The Eyes Were Watching God Essay1690 Words   |  7 PagesIntersectionality is the study of identity that looks at how different aspects of identity intersect with each other to form specific and differing experiences of oppression. Zora Neale Hurston deals with the intersection of race and gender through the story of Janie in Their Eyes Were Watching God. However, rather than seeing the way in which Hurston deals with this intersection, the author Richard Wright claims, â€Å"The sen sory sweep of her novel carries no theme, no message, no thought. In the main, her novel

Perception and Decision Making Free Essays

It is impossible to live a life that does not involve the abstract concept of perception. Perception is essentially how people perceive information in relationship to their personal environment and then form a set of beliefs or opinions from said perceptions. In the business world, management is required to make decisions. We will write a custom essay sample on Perception and Decision Making or any similar topic only for you Order Now While a great deal of the decision making process would appear to be based on empirical facts, the reality is that perception of fact as opposed to actual fact is often the barometer used to make decisions. Because different individuals may have different perceptions on the same issue, it becomes very important for managers to base their decisions on critical thinking and facts so as to avoid the potential problem of making decisions on perceptions that are not entirely accurate. The idea that â€Å"true† reality is never truly graspable by humans’ sensory and cognitive equipment goes back at least to the works of Plato. There is, for instance, the distinction between appearances and reality. Show a three-year-old a red ball beneath a green filter and he will typically say that the ball is black, even though he had previously been given the ball to examine. Understanding of this appearance-reality distinction seems so necessary to everyday life that it is hard to imagine a society in which normal people would not acquire it. But the lesson is relatively new historically, such as the lesson of perspective in painting, or the intentional designing of optical illusions (such as the Ponzo illusion), or in the differing testimonies of eye-witnesses of the same event. The fact is that we all do not perceive the same things alike. (Kearl) If there was one caveat about perception, perception is not necessarily reality. Perception is a person’s interpretation of reality that may or may not be completely accurate, if it is accurate at all. Because of this, it is important for management to  ascertain reality, as opposed to a perceptual reality or a problematic situation might be the result. What sets great leaders apart is their ability to manage perceptions. What people observe or assess as your ability to be a leader and your effectiveness becomes their perception, which in turn becomes reality. Perceptions that are not manages become rumors, then gossip, then backbiting, which leads to destruction. Unmanaged perceptions become a reality that was not intended. Perception management requires asking questions and getting feedback from others†¦ For example, oftentimes, management will ask other employees for a â€Å"report† on a new hire. This is a terrible idea because second hand information can often be skewed and it is best for management to make decisions based on first hand experience rather than second hand experience, yet managers will repeatedly make such an extremely foolish error. Consider the following: a manager asks an employee how a new hire is performing. The employee speaks very badly about the performance of the new hire so the manager fires the employee. This is based on a perception of the new hire based on second hand information that has been deemed accurate. However, not all is what it seems. When the new hire is fired, something comes to light that turns out to be very embarrassing to management. The employee who provided the poor evaluation of the new hire turns out to have based the negative report not on the truth, but rather on discriminatory biases. The terminated employee later files EEO complaints and lawsuits against the company, all of which proves to be incredibly embarrassing to the management, if not costly. What was the root cause of this disaster? Management drew a perception of the employee that was not based on reality. Because there was no first hand data that shaped the perception, the perception that was shaped was one that was not based in reality. In short, perception is utterly useless if it is inaccurate because it will lead to decisions that come from a thoroughly flawed perspective. If the perception is harmful, then what good can possibly come from it? This importance for the empirical assessment of facts in the decision making process works on both an internal and external level, as it is important that management decisions provide customers with what the customers actually want. Again, the need for proper feedback plays a great factor in this. In other words, it is of absolute paramount importance for management to understand what their customers want. Again, there will be a perception as to what customers want vs. what they actually want. If management becomes single minded and focused on what customer’s want and that perception is inaccurate, the results can be cataclysmic. Nothing more famously illustrates this problem more that the total failure of â€Å"New Coke† in the 1980’s. Believing that the public was more interested in Pepsi because of its sweeter taste, the Coca-Cola Company believed that the public would be willing to accept a new type of Coke that would taste similar to Pepsi. This was one of the most insanely inaccurate perceptions of consumer desire in history! In reality (not perceptually!), the public was not interested in a form of Coca-Cola that tasted like Pepsi nor did Coca-Cola do itself any favors by essentially  communicating that Pepsi had a superior product. The campaign was a complete and total disaster and it was the result of poor perception of the consumer market on the part of Coca-Cola. So, what is a manager to do when it comes to making sure that perception and proper decision making go hand in hand? Arguably the most difficult and critical step in the decision making process is to identify and clarify the problem or issue. Pressed for time and feeling a sense of urgency, governance leaders often rush through this step. An incomplete diagnosis or assessment restricts a boards’ capacity to expand options and select the most appropriate one. Without proper attention paid to this step, boards may come up with a solution that fails to address the etiology of the problem. (Scott) Again, the key to making a proper decision is to manage perception and the key to managing perception involves staying properly informed. If anything, a flawed perception is one that is based on limited or inaccurate information as seen in the case of new Coke or in the hypothetical case of the terminated employee. Ultimately, decision making will always be based on personal perceptions, but the more informed a manager is, the closer the manager’s perception will be to actual reality and not aligned to ignorance or flawed logic. While this seems like an academic point, managers can often approach a problem with blinders on based on personal biases in the decision making process. Regardless of what decision one makes, it will fall into the category or either a good decision or a bad decision. If flawed, then management must face the consequences. Bibliography Kearl, Michael. (DB) â€Å"Social Factors Shaping Perception and Decision Making.† Retrieved February 17, 2007 from http://www.trinity.edu/~mkearl/socpsy-5.html Russell, Jefffrey. (2001) â€Å"Are You Managing Perception?† Retrieved February 17, 2007 Scott, Katherine Tyler. (2006) â€Å"The Dynamics of Decision Making.† Retrieved February 16, 2007 How to cite Perception and Decision Making, Essay examples Perception and Decision Making Free Essays Decision making occurs when one chooses a choice among reasonable alternatives. Perception is a very important component of the decision making system.   In a psychological perspective perception can best be described as the process of inquiring, processing, and organizing information necessary to make a decision. We will write a custom essay sample on Perception and Decision Making or any similar topic only for you Order Now    Or in other words perception can be scene as one’s thoughts on a situation.   When one is in the midst of a decision making situation they need to evaluate all factors involved and make a decision, which will hopefully be reasonable and satisfactory.   Decision making is a unique tool that is inquired over the course of time.   Students can learn about logic, philosophy, and psychology.   They can understand the concepts behind decision making, but they must first have the opportunity to make important decisions themselves to fully understand the process (Randall, 2004, pp. 10-24). A leadership expert Anthony Robbins said â€Å"as a manager, however, your decision not only effects yourself but all the employees on your team.   For this reason, it is important to strengthen your own decision making skills and prepare for a time when your decisions will shape the events of many peoples lives† (â€Å"Making Decisions†).   In the simulation as the newly promoted manager I had the opportunity to assist the senior manager in very important decisions including reprimanding an employee, a hiring situation, to create an employee evaluation system, and look into an ethical dilemma which could make or loss millions of dollars for the company. Each of these situations requires perception to take a route to the final decision making process. â€Å"Management in organizations today is largely people management. If people are the important asset, effectiveness is related to: ââ€"   how managers perceive the individual ââ€"   how people relate to one another ââ€"   how we get maximum contribution ââ€"   how we go about changing from a situation which is seen to be ineffective to one that ensures high standards of performance†(Randall, 2004, p. 46). Today we will evaluate the situations these three situations and examine perception in the decision making process and how the perception from a new managers viewpoint could effect these decisions (â€Å"Making Decisions†). The first situation involved Mark, a long term employee who had been tardy for work for the past week.   There were many different decisions that could be made to come to a conclusion about Mark’s tardiness including, bring this to the attention of Mark’s coworker and ask their thoughts on the situation, checking Mark’s employment records, check all employee time records, speak with Mark individually, or take this to Sarah for advice. In this instance I believe it is best to speak to Mark by himself and see what is going on. Bringing undesired attention to an employee by a manager is never a good route to go so this should be avoided at all costs. Also taking a trivial problem to a manager can be looked down upon.   At this point after one week of tardiness sneaking a peak at the records might be helpful but going straight to the source is the best decision as we all have personal issues that arise.   Plus by informally addressing Mark you are letting him know he can come to you and that you can see eye to eye on some matters.   It is important to build relationships with employees (â€Å"Making Decisions†). The decision to hire the interviewee, Berk, is an important decision for the company.   Berk carried himself well during the interview, had enthusiasm, and similar skills to those needed in the near future.   Although Berk did a great job in the interview all of his abilities and skills need to be evaluated to ensure he is right for the position.   In this situation I perceived Berk as highly intelligent and skilled.   I did not look further to realize his skills are not what the company needs.   I let my impression of Berk steer my perception of his eligibility for the job in a positive way.   This is important to not in decision making situations.   Perception may not always work in your favor (â€Å"Making Decisions†). Creating an employee evaluation system as a reward system is a great idea.   Employee evaluation should include job performance, attitudes, helpfulness, dedication, and team work abilities.   The perception of how valuable an employee is to a company can be skewed for many reasons.   The creation of an effective evaluation system will greatly contribute to seeing employees for what they truly achieve for the company.   I believe that this six step system will greatly help reward the best employee (â€Å"Making Decisions†). The last decision is one of ethical nature.   An employee has come to me to let me know she has secretly obtained the designs of our biggest competitor.   If we take the designs we will have the opportunity to create something better and make more money than our competitors.   The downfall is getting caught.   This will cause a multimillion dollar lawsuit and will destroy the company as we know it.   Although the idea of making lots of money is very attractive it is necessary to take a breath and step back to evaluate this situation. Perception is very important in this decision making process as perceived success and wealth can ultimately alter a reasonable persons decision making abilities. All aspects of the perceived or likely consequences of acting on this offer need to be taken into consideration before a decision can be made (â€Å"Making Decisions†). There are ten values the core of ethical understanding; â€Å"caring, honesty, accountability, promise keeping, pursuit of excellence, loyalty, fairness, integrity, respect for others, and responsible citizenship. When put into practice, these values generate widely recognized virtues that provide benchmarks for ethical decision making† (Guy, 1990, p. 17). Perception constitutes everything necessary to make a decision.   Perceived values and prior experiences help give one insight into the types of decisions they choose to make.   Perception of situations can be influenced in either positive or negative ways.   Having a mentor such as Sarah giving constructive feedback with each decision helps my views on each situation become clearer.   Managers make decisions based on perception of people, influences, and support system around them.   Perception of all of these concepts is vital. References Guy, M. E. (1990). Ethical Decision Making in Everyday Work Situations. Westport, CT: Quorum Books. Retrieved March 25, 2007, from Questia database: http://www.questia.com/PM.qst?a=od=15127472 Randall, J. (2004). Managing Change, Changing Managers. New York: Routledge. Retrieved March 25, 2007, from Questia database: http://www.questia.com/PM.qst?a=od=107489181 â€Å"Making Decisions in Business Situations.† Western International University. 26 Mar. 2007 http://corptrain.phoenix.edu/wiu/mgt340/launch01.html. How to cite Perception and Decision Making, Essay examples

Social Media Marketing Plan

Question: What is the Effect of Social Media Marketing ? Answer : Introduction: The aim of the study is to develop social media marketing plan for a small business. Spice Temple, Melbourne, Australia has been selected as the organization for the case study because this restaurant does not have a marking social media presence (Spicetemple.com.au, 2017). The aim of social media marketing is to do advertisement and promotion of a particular product or service with the aim that the same will be shared by the viewers. In order to propose a plan for this restaurant, detailed current situational analysis of the restaurant will be conducted. Based on the findings, the recommendations shall be made. Overview of the organization: Spice Temple is located at the Crown Complex, Southbank in Melbourne. It is a Chinese restaurant and is famous for a new realm of Asian dining experience that acts as a benchmark for this restaurant (Spicetemple.com.au, 2017). The owners claim to provide flawless service along with high quality food products and a fostered passion for Asian cuisine. World renowned chef, Neil Perry, exemplifies this Chinese restaurant to be innovative, inspired and authentic (Crownmelbourne.com.au, 2017). Inspite of such renowned fame, the restaurant lacks the proper approach towards advertisement and promotion. The restaurant only has a website but its present in other media platforms like Facebook, Twitter, Instagram and even in content search is nil and negligible (Baker, 2014). Thus, the aim of this study is to recommend a better social media presence of this restaurant that it can be identified among huge number of people and the popularity of the restaurant increases. Focus shall be made on the presence of this restaurant in Facebook, Twitter and also content search. Pezstle analysis: Factors Analysis Political The government keeps a check on the cleanliness of the restaurant and the quality of food that is served. To keep a control that no one is affected with diseases like diarrhea, cholesterol and obesity. The government also imposes standard law on the employees of the restaurant for safety and rights of them (Lee, Hallak Sardeshmukh, 2016). Economic The Governments fiscal policy attracts restaurant based businesses. Since taxes are imposed on the consumers, the restaurants have to keep a check on the rate of the menus. Australias economy rate is slow but steady. Thus, the factors are favorable of the business. Socio-cultural People are educated and thus, they are health conscious. Consumers do not find to spend a bit extra amount if the quality of the food is good. Technological Advancement of technology has made it affordable for the small scale industries as well to carry out promotional activities. People can now simply send an SMS or make a call to book food or table (Min Lee, 2014). Legal Government agencies work regularly on measuring the quality of food products supplied. In addition to this, checks on the wages of the employees are also kept. Environmental Strict regulations on the ingredients of food have been made. Restaurants are encouraged to use sustainable food products that shall be healthier for the consumers. Porters Five Forces analysis: Forces Analysis Buyers bargaining power High; because there are huge numbers of options are available to the buyers. Thus, they can use other options for dining. Suppliers bargaining power Moderate; because there are multiple channels that the restaurant can use for supplying resources. Threat of new entrants Moderate; there are already lots of options available in the market and thus if a new restaurant also enters, it will not affect. Threats of substitutes High; because other substitutes like pizza, burger and even the road side fast food act as substitutes to dining option. Competitive rivalry High; because there are other well renowned Asian as well as other types of restaurant near Spice Temple. These are Koko Japanese Restaurant, Nobu Melbourne Crown Casino, Rockpool Bar Grill and others (Crownmelbourne.com.au, 2017). Porters Value Chain Analysis: Value chain options Analysis Inbound logistics The raw materials at the restaurant are supplied by the means of inland transportation. Operations Food is freshly cooked at the outlet and is served to the consumers. Outbound logistics No such outbound logistics is observed but the restaurant also does home delivery of food along with dining (Spicetemple.com.au, 2017). Marketing and sales The restaurant has a good image among the consumers. There is no evidence of marketing and promotion of this restaurant. It is expected that the restaurant will creates its presence in the social media. Services Dining facilities are provided to the consumers; thus direct selling of food. However, home delivery is also present (Spicetemple.com.au, 2017). Organizational resources Resources like adequate human resource for serving and cooking food are present. Other resources like restaurant space, the servicing utensils and other products of interiors are also available. Capabilities The resources present with Spice Temple are enough to improve its capabilities in the restaurant field. Core competences Chinese cuisine is the core products that the restaurant deals with. It also serves other food and beverages to the visitors (Spicetemple.com.au, 2017). SWOT analysis: Factors Analysis Strengths The political, economic and the socio cultural factors are favorable for the restaurant. The restaurant takes great pride in the quality of food that it serves. The inbound logistics and the organizational resources are also strengths of the restaurant. Weaknesses The restaurant does not have a social media presence. Social media marketing is a vital tool in the recent marketing forum. Opportunities To expand its marketing using the social media platform. To attract more people using this tool of marketing. Threats Other substitutes restaurants are great threat. The bargaining power of the consumers is also high. Target audience: The target groups of people are the local people of Melbourne; they are the differentiated group of people. However, the aim of the marketing is to attract maximum number of people and thus, the undifferentiated people are the ones outside of Melbourne, from other cities of Australia. STP analysis Factors Analysis Segmentation The restaurant is located in the South of Melbourne. The population consists on males and females as well as children. The lifestyle of the people are fast and high standard of living. People also love Chinese cuisines because Melbourne has many Asian tourists and students. Target The specific target groups are the local people of Melbourne. This group of people might include both middle class and the upper middle class of people. The targeted age group of the people is between 18 and 45 years. Mainly the educated people are the major targets (Farris et al., 2015). Positioning The aim of the social media marketing should focus on attracting the consumers by the means of social media marketing. The aim is to create a Facebook Page and a Twitter account and the one responsible for running these accounts should be active enough to carry out the social marketing (Inn, 2016). Social Media Marketing Strategies: The marketing strategy is to carry out the social media marketing process. The restaurant can give the responsibility to outside agency or the same can be done in house. Primarily, the restaurant has to create Facebook page and Twitter account (Tuten Solomon, 2014). In addition to this, content marketing by the means of blogs or articles can also be used to create dominance in the social media. The marketing group handling these accounts should be active enough to keep posting on these platforms. In addition to this, the visitors should also be asked to post their photos or tell about their experience at the restaurant (Min Lee, 2014). For the home delivery system, the one going out for the delivery should ask the consumers to rate the restaurant and write review of the same. A number of important points can be mentioned here for better social media marketing: Attractive content: Since, the marketing is based on restaurant, the content should not be limited to restaurant based but in order to attract more people, various types of contents should be posted. More images, less words: Images with captions in it attract more viewers. Therefore, it is expected that more images should be used (Tuten Solomon, 2014). In fact, if the images of the visitors are used for the posts, the reliability of the posts can increase. Proximity: It has to be understood that the target group of people are the local people of Melbourne. Therefore, if the contents are related to the local people, then the proximity can be gained and the acceptance can increase. Offers and discounts: The restaurant might come up with various offers and discounts. It is important to disseminate the information among the people by the means of social marketing (Lawley Howieson, 2015). In fact, the restaurant can also come up with some contests and the winner could be given some discounts. Blogs and content writing: The marketing should not be limited to social media presence but it is expected that the marketing should also include writing blogs and content with major key words, that the content can redirect to the page of the restaurant and the awareness can be increased (Moskwa, Higgins-Desbiolles Gifford, 2015). Smart objectives Specific The objective is to create awareness among the people of Melbourne about this restaurant and attract the target group of people. Measurable With the increase in the number of visitors, the success of the plan can be measured easily. In addition to this, since focus will be made on the social media promotional techniques, the number of likes, share and the response of the consumers can be easily measured (Farris et al., 2015). Attainable With thorough social media presence and being active at the various platforms, the objective can be easily attained. It is expected that the complete social media marketing plan will be given to an outside marketer and thus, the success of the social media marketing is easily attainable. Relevant The plan is absolutely relevant because more people are increasingly using the social media sites. The target group of people is much active at these platforms (Ahn Picard, 2014). In addition to this, it is a common scenario that people are continuously sharing their moments in the social media and thus, the same approach can bring better results to the restaurant. Timely The plan is continuous but the presence of the restaurant at the social media can be created within a time span of 12 months. Action plan: Activities 1st Week 2nd-4th Week 5th-6th Week 7th-8th Week 8th-9th Week 9th-11th Week 12th Week Collection of various data and resources Survey of the market Creating layout Implementation Keeping a trace of the plan Getting feedbacks Make necessary changes Proceed with new plan Final outcome Table: Action Plan (Source: Created by the author) The proposed budget: Operating expenses Amount in $ Payroll 40, 000 Marketing 70, 000 Utilities 5, 000 Media Expenses 45, 000 Labor cost 10, 000 Other 4, 000 Total 174, 000 Table: Proposed Budget (Source: Created by the author) Monitoring and control: The major key performance indicators are the consumers satisfactory rate, increase in the number of visitors. Therefore, it is expected that a check on these measurements will be kept. The visitors can be asked to fill up a small survey form that would indicate the popularity and the presence of the restaurant at the social media. If the sales revenue and the satisfactory rate of the consumers increase, then the success of the plan can be achieved. Conclusion: A detailed analysis of the social media marketing plan has been discussed. The role and importance of the presence in the social media cannot be neglected. If an organization does not make the presence in the social media, its marketing process is not completed. A number of recommendations have been made to create presence in the social media. It is expected that if the same is carried out thoroughly, the restaurant can create greater dominance in the social media. References: Ahn, H. I., Picard, R. W. (2014). Measuring affective-cognitive experience and predicting market success.IEEE Transactions on Affective Computing,5(2), 173-186. Ashley, C., Tuten, T. (2015). Creative strategies in social media marketing: An exploratory study of branded social content and consumer engagement.Psychology Marketing,32(1), 15-27. 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